Room: Romanti Culture Room
Data: 22 November 2025
Hour: 4:30 p.m.

We live in a time where tradition and innovation meet. While Industry 4.0 has brought automation, artificial intelligence and personalised mass production, craftsmanship keeps alive the authenticity, cultural identity and uniqueness of handmade items. In this talk, we will explore how these two realities can dialogue: from the use of digital tools to give scale and visibility to craftsmanship, to the new creative possibilities brought about by 3D printing and computer-aided design. Rather than being opposites, the future may be hybrid — where technology does not erase the craftsman's hand, but amplifies it.

This meeting is an invitation to reflect on how tradition and innovation can coexist and generate new forms of creation. A gathering of artisans, designers and curious minds, where we explore how technology can amplify — rather than replace — the artisan's hand. A look at the hybrid, sustainable and creative future of manual craftsmanship.

Join us and be part of this talk.

Speakers
Filipa Belo | Founder of Portugal Manual
Elsa Rebelo | Ceramist and Artistic Director at Bordallo Pinheiro
Teresa Ferreira | President of INOVA – Innovation and Technological Development
Miguel Flor | Creative Director at Rara-Azores

Moderator:
Ana Cristina Baptista | Curator